Challenge

Identifying the “Employee Value Proposition” that best highlights the company culture and serves as inspiration for Dr. Schär’s people today and in the future. Project in collaboration with Weber Shandwick Milan.

Answer

In line with a corporate culture that rewards entrepreneurial spirit and a constant drive for excellence, “Free the best in you” encapsulates the company’s core values and sparks intergenerational interest, allowing everyone to identify with their professional aspirations. The crafted language highlights the company’s roots, modernizing a tradition of commitment and innovation.

Strategy Brand Identity Packaging