Challenge

Defining a new positioning built upon the product’s story and developing a new identity system to give Solo Italia a renewed character, while leaving the logo unchanged to ensure recognition amidst the transformation.

Answer

Against the backdrop of a moonlit night, generosity bursts forth: the essence, celebrated in its vivid freshness and excellence, takes center stage, heralding the fullness of sensory delight that every spoonful will deliver.
So, Solo Italia, “designed by taste,” seamlessly blends the rich Italian tradition with the experimental vibrancy of the city of Milan, fusing tradition and modernity, taste and style.

Strategy Brand Identity Packaging