Challenge

To strengthen the brand’s allure in the world of premium balsamic products.

Answer

The creation of an identity-driven language that grounds the brand’s heritage in symbolic modernity: thus was born the 1787 Collection, signed by Giacomo Ponti, presenting the velvety density of a special balsamic. The collection features color tones aligned with the category but reimagined for distinctiveness and modernity.

Strategy Visual Identity Packaging