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Ponti

A High-Density Collection

Challenge

To strengthen the brand’s allure in the world of premium balsamic products.

Answer

Translating heritage into contemporary visual codes, we created an identity that bridges tradition and modernity. This is how the 1787 Collection, designed by Giacomo Ponti, came to life: an expression of the rich, velvety character of an exceptional balsamic vinegar.
Rooted in the visual conventions of its category yet reimagined with a distinctive contemporary sensibility, the colour palette gives the collection a unique and recognisable presence.

Ponti

A High-Density Collection

Challenge

To strengthen the brand’s allure in the world of premium balsamic products.

Answer

Translating heritage into contemporary visual codes, we created an identity that bridges tradition and modernity. This is how the 1787 Collection, designed by Giacomo Ponti, came to life: an expression of the rich, velvety character of an exceptional balsamic vinegar.
Rooted in the visual conventions of its category yet reimagined with a distinctive contemporary sensibility, the colour palette gives the collection a unique and recognisable presence.