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Accademia delle belle Arti di Brera

Turning the history of a cultural institution
into an icon

Challenge

On the occasion of the Academy’s 250th anniversary, refreshing its identity to make it more impactful and versatile, without sacrificing its uniqueness and heritage.

Answer

Simplifing — amplifying its essential elements — the symbol drawn by Giuseppe Bossi in the early 19th century, depicting Minerva and the Three Graces. Stripped back to become timeless and iconic, it was carried from the 1800s into the contemporary era. Red as a chromatic thread of continuity.

Accademia delle belle Arti di Brera

Turning the history of a cultural institution into an icon

Challenge

On the occasion of the Academy’s 250th anniversary, refreshing its identity to make it more impactful and versatile, without sacrificing its uniqueness and heritage.

Answer

Simplifing — amplifying its essential elements — the symbol drawn by Giuseppe Bossi in the early 19th century, depicting Minerva and the Three Graces. Stripped back to become timeless and iconic, it was carried from the 1800s into the contemporary era. Red as a chromatic thread of continuity.