Challenge

Bringing an excellence from Lucca into the competitive context of Milan, highlighting its unique character.

Answer

Defining a positioning as “the bistro that restores you,” emphasizing the unique nature of a place that combines attributes typically associated with contrasting food experiences. A deeply rooted and mindful food culture without being a restaurant, a welcoming and efficient service without being a pizzeria, an original menu without being eccentric. A place that revives the concept of dining as a restorative experience, where you simply feel good. All conveyed through a tactile and subtly witty tone of voice.

Brand Identity Strategy