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The Olympic Games

Capturing the uniqueness of the Winter Olympic Games connecting Milan and Cortina.

Challenge

Raccontare l’unicità dei giochi olimpici invernali che uniscono Milano e Cortina.

Answer

In collaboration with On Location, official hospitality provider of the Milano Cortina 2026 Winter Olympic Games, The Branding Letters led the strategic and creative development of the branding: from the logo to the visual language, the spaces of Palazzo Giureconsulti were defined in partnership with architecture firm Park Associati. The logo is the starting point of a broader brand system that translates the spirit of Milan into an immersive experience. The symbol originates from the intersection of Milan’s ancient Roman cardo and decumanus, expanding and transforming as it reaches the mountains of Cortina — a visual journey that mirrors the energy and dynamism of the event.

The Olympic Games

Capturing the uniqueness of the Winter Olympic Games connecting Milan and Cortina.

Challenge

Raccontare l’unicità dei giochi olimpici invernali che uniscono Milano e Cortina.

Answer

In collaboration with On Location, official hospitality provider of the Milano Cortina 2026 Winter Olympic Games, The Branding Letters led the strategic and creative development of the branding: from the logo to the visual language, the spaces of Palazzo Giureconsulti were defined in partnership with architecture firm Park Associati. The logo is the starting point of a broader brand system that translates the spirit of Milan into an immersive experience. The symbol originates from the intersection of Milan’s ancient Roman cardo and decumanus, expanding and transforming as it reaches the mountains of Cortina — a visual journey that mirrors the energy and dynamism of the event.