Challenge

Designing the visual identity for the educational department of the Museum of Oriental Art in Turin — as a coherent extension of the museum’s primary brand.

Answer

The concept at the heart of the creative proposal — The Bridge — represents the mediation between art and community, an openness toward a path, the museum as a threshold. And the flexibility in how content is experienced, making it accessible to all. MAO Lab is a creative “laboratory” where one learns, dialogues, imagines and experiments. Where mind, hand and heart intertwine. The new dynamic visual language moves in step with the museum, holding a balance between the ancient and the contemporary.