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Venchi

The chocolate that expresses the sublime
of Italian taste

Challenge

Elevating brand perception by bringing the identity system in line with the brand’s intrinsic quality..

Answer

Establishing a new hierarchy within the brand’s content, restructuring its value to maximize uniqueness — and consequently revisiting the existing visual assets to evolve and complete them, so they may fully express the new brand strategy.

Venchi

The chocolate that expresses the sublime of Italian taste

Challenge

Elevating brand perception by bringing the identity system in line with the brand’s intrinsic quality..

Answer

Establishing a new hierarchy within the brand’s content, restructuring its value to maximize uniqueness — and consequently revisiting the existing visual assets to evolve and complete them, so they may fully express the new brand strategy.