T’a
The challenge
To create a premium brand starting form nothing and to promote the background and expertise of the Alemagna family.
The answer
To enhance the value that comes from the fusion between handcrafted authenticity and Milanese modernity. Thus an entirely handmade chocolate brand is born with a pure Milanese style.
strategy naming storytelling brand idea brand language packaging retail fairs
T’a
The challenge
To create a premium brand starting form nothing and to promote the background and expertise of the Alemagna family.
The answer
To enhance the value that comes from the fusion between handcrafted authenticity and Milanese modernity. Thus an entirely handmade chocolate brand is born with a pure Milanese style.
strategy naming storytelling brand idea brand language packaging retail fairs