Challenge

Designing a new Little Tiger able to win a role in the contemporary “Energy Drink” market, which addresses the big “gamers” of video-games or daily life.

Solution

S·NAP SHOT redefines the galaxy, with a touch of irony and a smile: it brings earth inhabitants to the moon, for a quick refreshing nap, and then back, ready to start over again.

strategy storytelling brand idea brand language advertising packaging