Challenge

Giving visual impact to the annual concept of the event, “The Intelligence of Plants,” making the depth of knowledge of the subject of Nature immediately perceptible.

Answer

A communication campaign that enhances the ancient emblem of the Orticola brand, which year after year embraces the symbol of the event: this year, the rare Drosera Capensis, a carnivorous plant whose tentacles, morphologically similar to human neurons, are an ode to nature and its intelligence.