Musica con vista
Challenge
Creating a brand language that exploits the inclusive spirit of this music experience, whose vision is to reach everybody and become an opportunity to grow the territory where concerts take place: the spirit of chamber music, only apparently elitist and academic.
Answer
Starting from a strong sign, the musical staff, to transform it into a conductor of vitality, a mobile passage to immerse oneself in, to discover the sound and the territory that hosts it. To narrate the joyful, colorful, open side of chamber music.
brand identity
Musica con vista
Challenge
Creating a brand language that exploits the inclusive spirit of this music experience, whose vision is to reach everybody and become an opportunity to grow the territory where concerts take place: the spirit of chamber music, only apparently elitist and academic.
Answer
Starting from a strong sign, the musical staff, to transform it into a conductor of vitality, a mobile passage to immerse oneself in, to discover the sound and the territory that hosts it. To narrate the joyful, colorful, open side of chamber music.
brand identity