Silvia began her career in advertising in the early 1990s, working first at JWT and later at McCann, where she led Global Communication Strategy for major international brands including Unilever, Kraft and Coca-Cola.

It was here that she discovered the importance of one of branding’s most essential letters: S for Strategy. An experience that shaped her strategic thinking, broadened her international perspective, thinking brands as complex systems of meaning, value and relationships.

From 2008 to 2016, she was Head of Brand Strategy at FutureBrand Milan, for an extensive portfolio of brands, including Barilla, Fiat 500, Luxottica, Nespresso, Illy, Nike, Autogrill, Esselunga and ActionAid.

Silvia has developed a strong expertise in Place and Cultural Branding, exploring how identity, heritage, culture can become powerful sources for community growth.

Since 2015, she has been an Art Counselor at MIT in Boston and a visiting professor at Domus Academy and Politecnico di Milano. She is the author of Dialoghi, a book on branding published by Postmedia.

In 2016, she founded The Branding Letters, an independent branding studio born from the belief that every brand has a purpose and a distinctive identity waiting to be expressed.

Driven by passion, courage and commitment, Silvia approaches branding as both a strategic discipline and a creative act.

Chiara stands for C for Creativity: an innate talent and a distinctive creative vision that have earned her a special place in the Italian branding and design scene.

Throughout her career, first at Gio Rossi and later at FutureBrand, she has brought her creative vision to a wide range of projects for leading brands, including Alitalia, Barilla, Esselunga, Chicco, Yomo, Recarlo and Galbusera, to name just a few.

Her creative approach extends well beyond national borders. She has worked with international players such as Unilever and gained worldwide recognition for her work in packaging design, receiving several prestigious international awards. Among these, the Global Pentawards stand out, which she won for two consecutive years.

Alongside her professional activity, Chiara shares her experience and creative vision as a visiting professor at Creative Academy and Politecnico di Milano.

In 2016, she co-founded The Branding Letters, bringing her belief that Italian design has a universal language and the power to transcend cultural boundaries.

She firmly believes that “Italian design can speak all languages.”